‘Fantastic Beasts and Where to Find Them’ logo has been released!

‘The Fantastic Beasts and Where to Find Them’ logo has been released! Do you spot the similarities to the Harry Potter logo?

 

Today is a great day for all the Potterheads out there!

We’re finally getting a glimpse at what should be a great movie: the logo for ‘Fantastic Beasts and Where to Find Them’.  The movie, as we all know, is currently in production and will star power actors such as Eddie Redmayne, Colin Farrell, and Ron Perlman, among others.

Check out the logo:

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Fantastic Beasts and Where to Find Them Logo

Pottermore caught up with the design team at Warner Bros. and they had some interesting things to say about the logo:

With Harry Potter the books existed and so the fans knew what the lightning bolt represented going into the film. With Fantastic Beasts there is the anthology that J.K. Rowling wrote, but the story is unknown. It’s a mystery.

If you think of Harry Potter, that logo instantly comes into your mind: the lightning bolt ‘P’ and the shape of the words. So we wanted this one to feel like it was born of that same world. We were trying to come up with something that drafted similarly off that iconography but in a new way. In a Fantastic Beasts way.

The logo is a blend of beasts, it’s not just one takeaway. When we arrived on idea for the ’S’ it excited us. So we thought there must be a way to accent these other letters with claws or ribs — hints to other beasts, while this one is the logo’s centrepiece.

Of course, there are things they wouldn’t discuss, so we’ll have to wait until November 2016 to find out! (Oh well!)

To read the whole interview click here.

We thought that we had gotten a glimpse of the logo months ago at Licensing Expo last June–apparently not! We definitely prefer this one to the one they previewed a while back, though!

 

What did you think of the logo?

I love reading! I love that books can take you anywhere, make you fall in love, and visit places outside of your reality. “A reader lives a thousand lives before he dies,....the man who never reads lives only one.”

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