What is BookTube?

BookTube (boo- k- toob) n.
1. The coolest community on YouTube. 2. Where people go to get book recommendations. 3. People talking about books in front of a camera.

BookTube is a community of vloggers that primarily focuses on books. BookTube is mostly found on popular video site YouTube, hence the name (Books + YouTube). BookTubers (those who participate in BookTube) will often review books that they’re reading and recommend them to their viewers. It’s considered to be one of the fastest growing communities on YouTube.

What is on BookTube?

One of the staples of BookTube is book reviews. While BookTube as a conscious and collective community has only existed for a handful of years, people have been uploading video book reviews online since YouTube’s beginning. In a lot of ways, these were the early pioneers of BookTubing. The style and format of book reviews varies depending on the BookTuber. This is often where BookTubers will make recommendations of their favorite books to their viewers.

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In addition to book reviews, BookTubers will often take part in “tag” videos. In these cases, a BookTuber will nominate (or “tag”) another BookTuber to make a quirky video relating to books. An example might be to create a music playlist and match each song on the playlist to a book. These usually lead to creative and fun videos.

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Another popular video in BookTube is the Book Haul, where BookTubers will share their newly collected books.

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https://www.youtube.com/watch?v=gdvPkGwmy28

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Sometimes BookTubers just want to discuss their thoughts on books or even life. In some cases, BookTubers will even get together to host live discussions about a book they’ve recently read. All of that is just a little sliver of what you’ll find when watching BookTube. There’s a lot to it! The best part about BookTube is that it’s continually growing and evolving. There’s no sign of it slowing down!

Who does BookTube?

While BookTube is by no means confined to a single age group or even book genre, a lot of the community seems to be composed of teenagers and young adults. YA books are probably the most read and discussed books in BookTube. That doesn’t mean that everyone ignores other types of books. For example, Regan from PeruseProject often focuses on adult and high fantasy books, in addition to popular YA novels.

When it comes down to it, BookTube is open to anyone with a camera and a passion for reading! The best part about BookTube is that each BookTuber brings their own style to the table!

Why does BookTube exist?

There are a lot of communities on YouTube. From creative film directors to video game vlogs, people want to express themselves and share the things they love. It was only inevitable that book lovers would make their way to the vlogosphere. People want to be entertained and have fun, all while participating in a discussion about their favorite books and authors.

Popular BookTubers

While you’re still here, you should check out some of these awesome and popular BookTubers!

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